Geneva International Motor Show

The Geneva International Motor Show holds true to its reputation as the most excessive auto-car event in the world. A surprising fact, given the host country Switzerland. The words neutral or agreeable come to mind when thinking of this nation’s identity, not lavish mega car displays and other engine-centric vices of the speed hungry.

For industry-insiders, the event is considered as the place to unveil top secret industry concept cars, eccentric design studies and technology at the forefront of car innovation, from autonomous vehicles to charging networks for the incoming generation of electric models.

Car enthusiasts or potential buyers are guaranteed plenty excitement and glitz. This event is considered the world premiere for many designs, allowing some the privilege to place a deposit for a new model right there and then. The show is careful to contain all exhibitors within a relatively compact floor space, leaving little room for expansive corporate pavilions. Thankfully, satellite viewings outside the Palexpo Centre are rare here too. This is a major win for those who have endured complex motor show logistics in the past. There is nothing enjoyable about shuffling around a foreign city in an effort to attend single showcases in a variety of locations.
Prepare the ears for discussions on horsepower, top speeds, torque, carbon fibre design, the pros of electric charging networks. The exterior panels alone are so shiny they could keep a party of Miss Universe contestants entertained for hours.

Visit Geneva International Motor Show